On the Street. Beanie Girls, Forum, Helsinki.

Street Style Helsinki. Beanie Girls in Cafe.

Girls girls girls, at some point, say, under twenties girls may have this idea. The idea to dress similar way as friends do. If one invents some splendid style idea it is soon shared with best friends.

This felt to be the case with these girls hanging out in a cafe. All three dressed in look alike beanies and straight hair peeking on both sides of cheeks, otherwise tones of grey to black. And yes, this is the way to feel safe in confusing world. Be part of something, to be sure of themselves. Maybe later there will be time to make more individual choices.


On the Street. Armament Against Winter, Laru, Helsinki.

Street Style Helsinki. Armament Against Winter.

Living in the Nordic levels, like Finland, requires special attitude against cold winter weather. The first days of coldness – I mean lower that minus ten degrees Celsius – feels pure violence against humanity. The only way to survive pleasantly is to dress up in wool garments and long johns under pants, no matter how much you happen to hate them. Many of us Finns have lifelong love-hate relationship with long johns.

On first days of coldness life feels like being Moomin packed in all layers of wool, but as winter continues it starts to be more like status quo between surviving and wintertime. Personally I’m relying on merino wool and silk/merino wool blend, which I truly, of should I say warmly, recommend to stay warm. And voilá, this way life is sweet with possibility to enjoy winter sports like skiing and skating or have a nice stroll in the beautiful white snowy landscape.

How about our main character illustrated above, does he have long johns or not? At least he appeared to be quite chilled with only nose and glasses peeking above layers of long scarf around his neck. From a distance the sight felt like a giant rectangle on two thin sticks approaching scurry towards me.

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Once before I have told a story about a person who never uses long johns no matter what. Here is a direct link to that particular long johns story.


On the Street. Mickey Mouse Beanie, Ruttopuisto, Helsinki.

Helsinki Street Style. Mickey Mouse Beanie.

6-10th January was time for Lux Helsinki Festival. It’s the happening where light artwork is arranged along the route in city center. For this year the happening is past and gone, but you can still make it through Lux Helsinki -website. Thousands of people wandered along the route in crisp frost weather, when I attended on last day. All age groups together enjoying of the light visions.

I saw this young lady In Ruttopuisto along the route. Bobble hat with two pom poms made her beanie look like Mickey Mouse headpiece. This piece would be nice knitting DIY-project. Alternatively you can pimp a random black beanie with two handmade black bobbles.


Seasons. Frozen January, Keskuskatu, Helsinki.

Seasons. Frozen January, Keskuskatu, Helsinki.

It seems to be a rule. January comes and so does true winter frost and Russian tourists. Headlines screamed: Siberia frost sweeps Finland. And it really has felt like it with frost measurements going down to 25 degrees below zero.

In this illustration is a lady that I saw in Keskuskatu doing some window shopping while waiting friends. To me it seemed that the winter itself has settled down to the pattern of the padded coat. Freezing temperatures makes the colors of air and clouds minimal and crisp. The color palette of the wintertime surroundings is pretty much like in this picture.

For the past few days we have had a beautiful snowfall as well. It feels like 3D animation movie while looking at the snowflakes dance behind the window. Hypnotic and chance to have a mindfulness moment when you stand by really looking at it.


Happy New Year With Marimekko ss 2016

Happy New Year With Marimekko ss 2016

Happy New Year 2016! New Year can be seen as blank cartoon grid that is waiting to be filled during the year. Last October Marimekko presented their ss 2016 collection in Paris Fashion Weeks for the first time ever. It can be seen kind of a new start. The collection is the first one totally lead by the new head of design Anna Teurnell and a fresh breeze from nordic district.

The best part with Marimekko is that the clothes are for everyday life and for every woman no matter what the size may be. Clean minimalist design spiced with characteristic bold patterns is easy going and smart at the same time.

I confess to belong to Marimekko fan club. Marimekko clothes I have in my wardrobe belong to the ones I use the most. Marimekko stands self evidently among the Finnhits-club of Flash For Zonzon. Click the tag finnhits to find out the rest of the heroes.

Ready – Steady – GO
Let’s start filling the empty cartoon grid of year 2016!


On the Street. Santa’s Helper in Blue, Kamppi, Helsinki.

Street Style Helsinki. Santa’s Helper in Blue Tones.

A little time ago I stood in the queue and to spent time I looked around if something interesting happened to hit the horizon. And yes, this older gentleman stood after me in the queue. Majority of people in Helsinki rely dark tone clothes in winter. So this gentleman was like mermaid from Mediterranean Sea against the dark grey street scene.

So I sighed out loud: "Oh man, you have the colors in place. I truly admire your color choices!"
In which he replied with twinkle in the eye: "Oh, these are the only clothes that I have. I am such a Santa’s helper. The season is just underway. Blue is as good as red and besides, I have a somewhat reddish Christmas hat on my head… and a green pullover."

My suspicions have been realized. If you don’t remember check out the previous post. It seems that blue is the new red in Santa’s world. It’s just the case that some prefers indigo and other brighter tones of blue. Blue is the common denominator in both these cases. So what do you like about this my dear reader!

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I wish a relaxed Christmas time to you and your loved ones!


On the Street. Wandering in Darkness, Helsinki.

Street Style Helsinki. Total Blue Look.

In Helsinki we wander in darkness. Concretely, I mean. Today sun rises 9am and the sun sets 3:18pm. At the moment our mornings are dark like in this illustration. People walk engrossed in their own thoughts looking on the ground, three meters distance. The darkness comes so close that it seals the feelings for many. All we are waiting is snow that would bring the light.

This older gentleman came across me one morning. So deep in his thoughts I almost could hear his brain gear wheel ticking. I thought that maybe he is actually Santa Claus helper, a tomte (tonttu in Finnish) that doesn’t care too much about red color. He prefers blue instead. As individualist this tomte does what he pleases. He has conjured a lighting lantern to look like white plastic bag not to arouse too much attention. It still glows a gentle light.

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If you want to know more about Scandinavian tomte tradition in Wikipedia just click your way to article.


For Fun. Flash For Zonzon in Instagram.

Flash For Zonzon in Instagram @sanna_pyykko

Hooray. Flash For Zonzon has at long last started in Instagram. You can find your way to these illustrations and more using nickname @sanna_pyykko. I decided to use my own name because that’s going to be display window for all creative stuff what is going on in my life. But Flash For Zonzon is well represented in there, for sure. Welcome to follow.

I’m a late bloomer with Instagram. It really surprised me how easy it was to follow fashion weeks though it. Little film clips give just enough information to be aware about the latest fashion news.

It seems that blogging has partly moved to Instagram. Few years ago on sites like the Sartorialist there was huge amounts of comments after each blog post. Now there is some 10 to 30 comments. In Instagram same photo has 150 comments and over 5000 likes. Speed seems to be the word of the day. Speed liking.

Another thing is that in Instagram illustrators are presented in useful way. All famous and not so famous (me) illustrators seem to be there. It’s handy to do some comparison, like where do they sell their art, do they have own shop or are they in etsy, spoonflower, society6, paom, or what. And what could I learn of all this.

One oddity is that in Instagram there is a lot of tempting to pay to get thousands of followers and likes. I ask, but what’s the point! To get robots love and affection?

Plus, there seems to be multiple hashtags for competitions illustration daily, weekly or monthly. Like #drawadot for fashion illustration. Possibility to speed temporarily fame.

That's all for first impression. If you like to speed consume Flash For Zonzon in Instagram follow @sanna_pyykko


On the Street. Cool Style Guy, Lauttasaari, Helsinki.

Street Style Helsinki. Cool Style Guy.

I saw this guy in the same Shangri-La event I told you about in last post. Cool guys get all… attention and get drawn to Flash For Zonzon. No long talks this time. The image tells it all.


On the Street. Shangri-La Girls, Lauttasaari, Helsinki.

Street Style Helsinki. Shangri-La Girls.

These girls I met in Studio Shangri-La opening party. I'm sorry, but this will be a little Helsinki-centric post.

I am happy to say that the new players have appeared in my neighbourhood. Just to mention few, yoga studios, culture center Sähinä and at the end of summer Studio Shangri-La opened doors. It is the homeland of Burlesque Culture in Helsinki. There you can take part in their dance classes like Burlesque dance and Shimmy n’Shake. There is weekend Dance Workshops with guest stars like Miss Chrissy Kiss. They also offer Seasonal Yoga, pilates and body care. Nice package indeed.

In addition they have a performing group The Shangri-La School of Showgirls. Maybe you’d like to hire them to perform in your Pre Christmas party?

What I’m dreaming of is that the studio would be a perfect place to organize live drawing class. Croquis drawing and the models would be the burlesque-people. At least at the opening party the people looked fabulous. Feminine tattooed ladies in high heels. I wanted to draw every second person in the party.

If you feel like your inner cabaret queen has never had place to flourish, this might be your place.

It seems that there are several Shangri-Las around the globe. So I better give a direct link to their Shangri-La Facebook-page. So you can act if you feel like it.

By the way, I have no connection with Shangri-La, I'm just spreading the good news.